Little Freddie Organic Food - their Journey so Far

If your a regular reader you may already know that for the past year I have been working as an ambassador with the family-run organic baby and toddler food brand called Little Freddie and have seen it flourish and go from strength to strength. Having met up with the small but passionate team last year in London, trying out some flavours before they were even on the market, adding feedback to packaging and seeing that being taken onboard and hearing the fantastic news that they had taken massive steps to make all of their pouches fully recyclable, watching my toddler gulp down their organic snacks with so much delight and seeing their range grow from pouches to smoothies and fingers foods, has been a really special experience for me. This time last year Little Freddie was only available online and with Ocado so walking into my local Sainsburys last month and seeing their range in store was a bit of a proud moment even if I only played a very small part in their journey.

I have always been very conscientious when it comes to what we eat as a family and like any parent want my children to be getting a nutritious and healthy balanced diet, making our meals from scratch most nights, encouraging a diet full of fruit and veg but like most I am also a working mother and family life is very busy. Getting that balance of being active, working, travelling, spending as much time outdoors as possible, school runs and everything in between, can be hard work and in reality it can be very easy for things to slide. So partnering up with Little Freddie has been a dream collaboration for me as it's founders know what family life is really like, how busy things can get but are passionate about providing the best quality organic ingredients for their kids on the go. 

What makes Little Freddie different? Well, firstly it's homegrown, developed by two loving parents and alongside a paediatric nutritionist. They never add sugars, preservatives or salt and they are constantly working to be the most sustainable baby and toddler food brand, having recently launched the Big Green Plan. For me though what really makes them different is the array of unique ingredients that you don't see in many other pouches on the market, such as pumpkin seed butter, coconut milk, wild rice, passionfruit and flaxseed to name a few. Having their range so easily and readily available in both Sainsburys and Boots available is great and I am excited to see what the next year holds for Little Freddie.

This blog post is part of the on-going paid Ambassador work I have done with Little Freddie this year